Tag Archives: Twitter
The myth of multi-tasking efficiencies
I was on a webinar (yes, the word has stuck around much to my chagrin) today and while I was listening on the phone and watching on my notebook, the host pushed a message onscreen to join the conversation on … Continue reading
Filed under Uncategorized
A social marketing expert guaranteed me 10,000 Twitter followers in 30 days!
Beware the self-proclaimed social marketing expert. This post at Mashable (from WAY back in December 2009, ancient news in some circles) made me laugh when I first read it. There were nearly 16,000 social marketing or social media experts on … Continue reading
Filed under Advertising, client, Consumers, Marketing, Sales, Social Marketing
Can you really be private online?
Online privacy is a real concern for most people, more so as social networking becomes mainstream and keeps a detailed record of everything about us. If you take online privacy seriously, then you’ve likely set yourself some stringent privacy settings … Continue reading
Filed under Social Marketing
Are You Marketing to Yourself?
It’s very easy to believe that you absolutely know how, when and where best to reach your customers and prospects with your marketing messages. Especially after many years of experience with a specific marketplace, you can easily fall into the … Continue reading
Filed under Advertising, agency, client, Consumers, Marketing, Sales, Social Marketing
How to handle the rush to complain on Twitter?
I hear more and more stories of seemingly minor customer service issues being trumpeted on Twitter to cause damage to a brand. These posts are also meant to gain the attention of others on Twitter and the brand itself. Twitter … Continue reading
Filed under Consumers, Social Marketing
Do we really want this to be the future of customer service?
I just read an email from MediaPost and the Social Media Insider titled “Social Media And The Saga Of The Lug Nuts.” Here’s a quick synopsis of the story: Catherine picks up her minivan from the service dept. at a … Continue reading
Filed under Consumers, Social Marketing
Do giveaways work?
If you twitter at all you’ve seen the sudden popularity of “#moonfruit” which is a giveaway for a new MacBook every day for the next 10 days. It’ll be interesting to see how well this campaign works for Moonfruit. They’re … Continue reading
Filed under Marketing, Social Marketing, Advertising, Consumers
Privacy in the age of Social Media
Most of us believe we have a right to privacy. How far that right goes is a matter of strong debate and a good share of legal wrangling. While most of us agree in general that privacy should be protected, … Continue reading
Filed under Consumers, Social Marketing
Does FREE work?
Does FREE work for business, for sales, for marketing? Yes and no. Yes, it’ll get you instant traction, it can gain you lots of new friends, followers, customers, fans, but it sure won’t make you any money. No, there’s a … Continue reading
Filed under Management, Marketing, Sales, Social Marketing
Is Google about to Tweet Twitter’s Horn?
Online chatter is pointing to a possible deal for Google to swallow Twitter: http://money.cnn.com/news/newsfeeds/siliconalley/start_ups/twitter_to_google_too_soon_2009_4.html Rumors like this spread quickly, so it’s too early to tell if this deal will happen. Twitter has seen enormous increases in usage and accounts, and … Continue reading
Filed under Marketing, Social Marketing
